To celebrate World Entrepreneurs Day, we caught up with our incubatees and asked them to share their top tip for aspiring entrepreneurs as well as finding out a little more about their experience so far!

Meet Robert from Treeconomy.

Treeconomy are a nature-based carbon removal company, on a mission to unlock nature’s value. They are revolutionising the forest carbon industry via the use of remote sensing technology and an end-to-end business model, connecting rural landowners to the global carbon offset market, shrinking the carbon supply chain and providing a strong financial incentive for responsible woodland creation.

Here’s what Robert had to say …

1. What inspired you to develop your business model/idea?  

A lifelong love of nature and a desire to massively multiply my impact in addressing climate and ecological breakdown. (And a strong hunch that tech and finance could play a part in achieving that)

2. What attracted you to the ESA BIC UK?   

We’re big users of earth observation data in various forms. ESA is an internationally renowned leader in satellite sensing and the use of space technology to improve life on Earth — it was a totally natural partnership for us. We leapt at the chance to join the BIC community and access valuable funding and expertise.

3.  What would you say are the qualities of a good entrepreneur?

Curiosity, purpose, tenacity, and empathy.

4. What would be your ‘top tip’ for aspiring entrepreneurs?

Remember that your business idea is a hypothesis for how to solve a problem. I think the well-known nugget, “Fall in love with the problem not the (ie. your) solution.” is sound advice.

Find out more about Treeconomy: